Célio Alberto Alves de Sousa
AuthID: R-001-SZH
1
TITLE: The diffusion of innovation in franchising: managing the exploration and exploitation paradox
AUTHORS: Célio Sousa; Sandra Marnoto;
PUBLISHED: 2015, SOURCE: Studies of Organisational Management & Sustainability, VOLUME: 3, ISSUE: 1
AUTHORS: Célio Sousa; Sandra Marnoto;
PUBLISHED: 2015, SOURCE: Studies of Organisational Management & Sustainability, VOLUME: 3, ISSUE: 1
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