Sander de Leeuw
AuthID: R-00J-RDY
1
TITLE: Challenges at the marketing-operations interface in omni-channel retail environments Full Text
AUTHORS: Tammo H A Bijmolt; Manda Broekhuis; Sander de Leeuw; Christian Hirche; Robert P Rooderkerk; Rui Sousa; Stuart X Zhu;
PUBLISHED: 2021, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 122
AUTHORS: Tammo H A Bijmolt; Manda Broekhuis; Sander de Leeuw; Christian Hirche; Robert P Rooderkerk; Rui Sousa; Stuart X Zhu;
PUBLISHED: 2021, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 122
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