Mar?A Jes?S Yag?E-Guill?N
AuthID: R-00K-HF7
1
TITLE: Private Label Research: A Review of Consumer Purchase Decision Models
AUTHORS: Mónica Gómez-Suárez ; Myriam Quiñones; María Jesús Yagüe-Guillén;
PUBLISHED: 2017, SOURCE: Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
AUTHORS: Mónica Gómez-Suárez ; Myriam Quiñones; María Jesús Yagüe-Guillén;
PUBLISHED: 2017, SOURCE: Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
