Naeem Gul Gilal
AuthID: R-00K-PA0
1
TITLE: Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness
AUTHORS: Gilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; Gilal, Rukhsana Gul;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
AUTHORS: Gilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; Gilal, Rukhsana Gul;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
INDEXED IN: Scopus WOS