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TITLE: Strategic Mediatization of Brands: Benefits and Challenges of the Internet
AUTHORS: Rosa Maria Sobreira; Paula Arriscado;
PUBLISHED: 2026, SOURCE: 20th Iberian Conference on Information Systems and Technologies, CISTI 2025 in Lecture Notes in Networks and Systems, VOLUME: 1719 LNNS
INDEXED IN: Scopus CrossRef
IN MY: ORCID