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TITLE: A game-theoretic approach to digital marketing and lead generation for duopoly markets
AUTHORS: Mota, D; Grilo, A; Faias, M ;
PUBLISHED: 2016, SOURCE: 6th International Conference on Industrial Engineering and Operations Management in Kuala Lumpur, IEOM 2016 in Proceedings of the International Conference on Industrial Engineering and Operations Management, VOLUME: 8-10 March 2016
INDEXED IN: Scopus