Ana Isabel Perdigão Lopes Pereira Torres
AuthID: R-002-FDF
1
TITLE: Return on AI: Mapping and Exploring ROI (In)Tangible Measures
AUTHORS: Ana Isabel Torres; Darkio Lourenço Siqueira Paulo; José Duarte Santos; Paulo Botelho Pires;
PUBLISHED: 2024, SOURCE: Leveraging AI for Effective Digital Relationship Marketing
AUTHORS: Ana Isabel Torres; Darkio Lourenço Siqueira Paulo; José Duarte Santos; Paulo Botelho Pires;
PUBLISHED: 2024, SOURCE: Leveraging AI for Effective Digital Relationship Marketing
INDEXED IN: 
Scopus
Scopus