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TITLE: What is the Role of GIS in Shaping Marketing Approaches? A Systematic Review
AUTHORS: Jacinto Estima; Ana Estima;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
INDEXED IN: Scopus CrossRef
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2
TITLE: See, like, and book: Eye-tracking the power of visual attention in destination marketing  Full Text
AUTHORS: Pinhal, Ruben; Estima, Ana; Duarte, Paulo;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING COMMUNICATIONS
INDEXED IN: Scopus WOS CrossRef
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3
TITLE: E-books, Consumer Intentions, and the Price Paradox: A Study of Changing Reading Habits in a Digital World
AUTHORS: Inês Oliveira; Ana Estima;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
INDEXED IN: Scopus CrossRef
IN MY: ORCID
4
TITLE: The eWOM Effect: How Online Reviews Shape Book Purchase Intention in Portugal
AUTHORS: Adriana Santos Cardoso; Ana Estima; Rúben Pinhal;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
INDEXED IN: Scopus CrossRef
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5
TITLE: From Clicks to Purchases: A Review of eWOM’s Effect on Purchase Intentions
AUTHORS: Adriana Santos Cardoso; Ana Estima;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
INDEXED IN: Scopus CrossRef
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6
TITLE: Open Innovation in the Tourism Industry: A Systematic Review
AUTHORS: Rúben Pinhal; Ana Estima; Paulo Alexandre De Oliveira Duarte;
PUBLISHED: 2025, SOURCE: Tourism and Hospitality, VOLUME: 6, ISSUE: 3
INDEXED IN: Scopus CrossRef
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7
TITLE: Fostering Innovation and Interdisciplinarity in Higher Education: A Project on Creative Writing for Marketing and Language Students
AUTHORS: Estima,, A; , A;
PUBLISHED: 2025, SOURCE: 11th International Conference on Higher Education Advances, HEAd 2025 in International Conference on Higher Education Advances
INDEXED IN: Scopus CrossRef
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8
TITLE: A Company-Based View on Sustainable Packaging Orientation  Full Text
AUTHORS: Duarte, Paulo; Ribeiro, Maria Ines; Silva, Susana C.; Pinhal, Ruben; Estima, Ana;
PUBLISHED: 2025, SOURCE: SUSTAINABILITY, VOLUME: 17, ISSUE: 15
INDEXED IN: Scopus WOS CrossRef
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9
TITLE: To Use or not to Use? Instagram Usage to Promote Destinations
AUTHORS: Rúben Filipe Silva Pinhal; Ana Estima; Paulo Alexandre Oliveira Duarte;
PUBLISHED: 2025, SOURCE: International Conference on Tourism, Technology and Systems, ICOTTS 2024 in Smart Innovation, Systems and Technologies, VOLUME: 441 SIST
INDEXED IN: Scopus CrossRef
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10
TITLE: Experiencing a City Through Instagram: What Do Tourists Engage with?
AUTHORS: Rúben Pinhal; Ana Estima; Paulo Duarte;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef
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