Ana Cristina Furão Teles Estima
AuthID: R-002-MQ3
1
TITLE: What is the Role of GIS in Shaping Marketing Approaches? A Systematic Review
AUTHORS: Jacinto Estima; Ana Estima;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
AUTHORS: Jacinto Estima; Ana Estima;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
2
TITLE: See, like, and book: Eye-tracking the power of visual attention in destination marketing Full Text
AUTHORS: Pinhal, Ruben; Estima, Ana; Duarte, Paulo;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING COMMUNICATIONS
AUTHORS: Pinhal, Ruben; Estima, Ana; Duarte, Paulo;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING COMMUNICATIONS
3
TITLE: E-books, Consumer Intentions, and the Price Paradox: A Study of Changing Reading Habits in a Digital World
AUTHORS: Inês Oliveira; Ana Estima;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
AUTHORS: Inês Oliveira; Ana Estima;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
4
TITLE: The eWOM Effect: How Online Reviews Shape Book Purchase Intention in Portugal
AUTHORS: Adriana Santos Cardoso; Ana Estima; Rúben Pinhal;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
AUTHORS: Adriana Santos Cardoso; Ana Estima; Rúben Pinhal;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
5
TITLE: From Clicks to Purchases: A Review of eWOM’s Effect on Purchase Intentions
AUTHORS: Adriana Santos Cardoso; Ana Estima;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
AUTHORS: Adriana Santos Cardoso; Ana Estima;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
6
TITLE: Understanding Tourist Content Preferences: An Eye-Tracking Analysis of DMO Social Media Images
AUTHORS: Rúben Pinhal; Ana Estima; Paulo Duarte;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 438 SIST
AUTHORS: Rúben Pinhal; Ana Estima; Paulo Duarte;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 438 SIST
7
TITLE: Open Innovation in the Tourism Industry: A Systematic Review
AUTHORS: Rúben Pinhal; Ana Estima; Paulo Duarte;
PUBLISHED: 2025, SOURCE: Tourism and Hospitality, VOLUME: 6, ISSUE: 3
AUTHORS: Rúben Pinhal; Ana Estima; Paulo Duarte;
PUBLISHED: 2025, SOURCE: Tourism and Hospitality, VOLUME: 6, ISSUE: 3
8
TITLE: Fostering Innovation and Interdisciplinarity in Higher Education: A Project on Creative Writing for Marketing and Language Students
AUTHORS: Ana Estima; Alexandra Das Neves;
PUBLISHED: 2025, SOURCE: 11th International Conference on Higher Education Advances (HEAd’25)
AUTHORS: Ana Estima; Alexandra Das Neves;
PUBLISHED: 2025, SOURCE: 11th International Conference on Higher Education Advances (HEAd’25)
9
TITLE: Experiencing a City Through Instagram: What Do Tourists Engage with?
AUTHORS: Rúben Pinhal; Ana Estima; Paulo Duarte;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
AUTHORS: Rúben Pinhal; Ana Estima; Paulo Duarte;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
10
TITLE: Using gamification to promote financial literacy and consumer education among future generations
AUTHORS: Ana Estima; Cristina Peguinho;
PUBLISHED: 2024, SOURCE: 10th International Conference on Higher Education Advances, HEAd 2024 in International Conference on Higher Education Advances
AUTHORS: Ana Estima; Cristina Peguinho;
PUBLISHED: 2024, SOURCE: 10th International Conference on Higher Education Advances, HEAd 2024 in International Conference on Higher Education Advances
