1
TITLE: Revisiting Branding and Rebranding: Implications in Marketing and Design
AUTHORS: Dominique Ferreira, S; Roque, A;
PUBLISHED: 2021, SOURCE: 4th International Conference on Digital Design and Communication (Digicom) in ADVANCES IN DESIGN AND DIGITAL COMMUNICATION, DIGICOM 2020, VOLUME: 12
INDEXED IN: Scopus WOS
2
TITLE: Estimating the price range and the effect of price bundling strategies An application to the hotel sector
AUTHORS: Sergio Dominique Ferreira; Cristina Antunes;
PUBLISHED: 2020, SOURCE: EUROPEAN JOURNAL OF MANAGEMENT AND BUSINESS ECONOMICS, VOLUME: 29, ISSUE: 2
INDEXED IN: WOS
3
TITLE: BENCHMARKING FOR THE REBRANDING OF A HANDCRAFTED BRAND
AUTHORS: Andreia Raquel; Sergio Dominique;
PUBLISHED: 2019, SOURCE: 3rd International Conference on Design and Digital Communication (DIGICOM) in DIGICOM 2019 - 3RD INTERNATIONAL CONFERENCE ON DESIGN AND DIGITAL COMMUNICATION
INDEXED IN: WOS
4
TITLE: INTEGRATING THE USER EXPERIENCE AND USER INTERFACE INTO AN EDUCATION MOBILE APP: A CASE STUDY IN PRODUCT DESIGN
AUTHORS: Cristiano Loureiro; Sergio Dominique Ferreira;
PUBLISHED: 2019, SOURCE: 3rd International Conference on Design and Digital Communication (DIGICOM) in DIGICOM 2019 - 3RD INTERNATIONAL CONFERENCE ON DESIGN AND DIGITAL COMMUNICATION
INDEXED IN: WOS
5
TITLE: The Effect of Mixed-Joint Bundling Strategy in the Hospitality Industry
AUTHORS: Sergio Dominique Ferreira; Cristina Antunes;
PUBLISHED: 2018, SOURCE: 2nd International Conference on Business and Information Management (ICBIM) in 2018 2ND INTERNATIONAL CONFERENCE ON BUSINESS AND INFORMATION MANAGEMENT (ICBIM 2018)
INDEXED IN: Scopus WOS
6
TITLE: How Emotional and Rational Should be the Senior Care Management? A Study from the Perspective of Geriatric Customers
AUTHORS: Andreia Ferreira; Sergio Dominique Ferreira;
PUBLISHED: 2018, SOURCE: 2nd International Conference on Business and Information Management (ICBIM) in 2018 2ND INTERNATIONAL CONFERENCE ON BUSINESS AND INFORMATION MANAGEMENT (ICBIM 2018)
INDEXED IN: Scopus WOS
7
TITLE: Determinants of customer price sensitivity: an empirical analysis
AUTHORS: Sergio Dominique Ferreira; Helder Vasconcelos ; João F. Proença ;
PUBLISHED: 2016, SOURCE: JOURNAL OF SERVICES MARKETING, VOLUME: 30, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 41