The Influence of Tiktok Videos on German Gen Z Consumers' Attitude and Purchase Intention Towards Sustainable Brands

AuthID
P-00Y-J66
4
Author(s)
1
Editor(s)
Martinez Lopez,FJ
Document Type
Proceedings Paper
Year published
2023
Published
in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2023 in Springer Proceedings in Business and Economics, ISSN: 2198-7246
Pages: 270-289 (20)
Conference
4Th International Conference on Advances in Digital Marketing and Ecommerce (Dmec), Date: JUN 28-29, 2023, Location: Barcelona, SPAIN
Indexing
Publication Identifiers
Scopus: 2-s2.0-85161420690
Wos: WOS:001310121900027
Source Identifiers
ISSN: 2198-7246
Export Publication Metadata
Marked List
Citations
Oops! It looks like you don't have access to this content.

This section is restricted to uses with b-on access.



CORE Conference
No information about CORE Rank

During the preprocessing phase, only publications of type 'Proceedings Paper' or 'Proceedings' are automatically processed to identify their CORE Rank.

TIP: If your publication's CORE Rank is missing, you can contact with your institutional manager to have the correct ranking manually added to the record.

Journal Factors
Oops! It looks like you don't have access to this content.

This section is restricted to uses with b-on access.

Info
At this moment we don't have any links to full text documens.