The Moderating Role of Social Media Advertising in Customers' Purchase Intention

AuthID
 P-00Y-N8J
4
Author(s)
Rodrigues, R
·
Sandes, F
·
Estrela, R
1
Editor(s)
Lupa Wojcik Czyzewska,IM
Document Type
Proceedings Paper
Year published
2023
Published
in Proceedings of the 10th European Conference on Social Media, ECSM 2023
Pages: 117-124
Conference
10Th European Conference on Social Media, Ecsm 2023, Date: 18 May 2023 through 19 May 2023
Indexing
Scopus®
Publication Identifiers
Scopus: 2-s2.0-85163157447
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