The Influence of Typical Versus Atypical Ads on Sharing Intention

AuthID
 P-00Z-4DD
3
Author(s)
Matos, S
Document Type
Article
Year published
2023
Published
in INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, ISSN: 1477-5212
Volume: 19, Issue: 3-4, Pages: 231-262 (32)
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85172792937
Wos: WOS:001073572000002
Source Identifiers
ISSN: 1477-5212
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