How Gamifying Ai Shapes Customer Motivation, Engagement, and Purchase Behavior

AuthID
 P-00Z-9FC
5
Author(s)
De Cicco, R
·
Hammerschmidt, M
·
Document Type
Article in Press
Year published
2023
Published
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
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Publication Identifiers
Wos: WOS:001083964900001
Source Identifiers
ISSN: 0742-6046
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