Perceptions About the Impact of Audiovisual Storytelling Campaigns on Young Consumers: An Exploratory Study with Higher Education Students

AuthID
 P-00Z-HG9
4
Author(s)
Gouveia, T
·
Oliveira, A
·
Morais, NS
·
2
Editor(s)
Martins,N;Brandao,D
Document Type
Proceedings Paper
Year published
2024
Published
in ADVANCES IN DESIGN AND DIGITAL COMMUNICATION IV, DIGICOM 2023 in Springer Series in Design and Innovation, ISSN: 2661-8184
Volume: 35, Pages: 911-921 (11)
Conference
7Th International Conference on Design and Digital Communication, Date: NOV 09-11, 2023, Location: Barcelos, PORTUGAL
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85179732000
Wos: WOS:001450208000073
Source Identifiers
ISSN: 2661-8184
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