Influence of Ethically-Minded Consumer Behavior, Digital Citizenship, and Retailers’ Green Positioning on the Effectiveness of Store Flyer Sales Promotions (Paper Vs. Digital)

AuthID
 P-00Z-M4X
2
Author(s)
Costa, AS
·
Document Type
Article
Year published
2023
Published
in Journal of Promotion Management, ISSN: 1049-6491
Volume: 30, Issue: 4, Pages: 681-705
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85180257952
Source Identifiers
ISSN: 1049-6491
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