All Users Are Equal, but Some Users Are More Equal than Others: Exploring the Psychology of Users That Follow Social Media Influencers

AuthID
 P-00Z-VN0
2
Author(s)
Antunes, AC
Document Type
Book Chapter
Year published
2023
Published
in Using Influencer Marketing as a Digital Business Strategy
Pages: 89-111 (22)
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85182098793
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