How Digital Influencer Content and Characteristics Influence Generation Y Persuasiveness and Purchase Intention

AuthID
 P-00Z-ZDA
4
Author(s)
Rodrigues, MA
·
Carvalho, MA
·
Barbosa, A
Document Type
Article
Year published
2024
Published
in Tourism & Management Studies, ISSN: 2182-8458
Volume: 20, Issue: 2, Pages: 25-38
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Unpaywall®
Google Scholar®
Publication Identifiers
Unpaywall: 10.18089/tms.20240203
Source Identifiers
ISSN: 2182-8458
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