Publications

AuthID
P-010-FRC

Author(s)

Hunter, M

Document Type

Article in Press

Year published

2024

Published

in MARKETING SCIENCE, ISSN: 0732-2399

Volume: 43, Issue: 5, Pages: 1052-1080 (30)

Indexing

Wos^®

Scopus^®

Google Scholar^®

Publication Identifiers

DOI: 10.1287/mksc.2022.0177

Scopus: 2-s2.0-85209897924

Wos: WOS:001217166800001

Source Identifiers

ISSN: 0732-2399

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