Neuroscience Technologies in Marketing: a Study of Gender and Tv Advertisements Using Electroencephalography

AuthID
 P-013-FB0
3
Author(s)
Uva, T
·
Freitas, CLd
·
Document Type
Article
Year published
2015
Published
in International Journal of Technology Marketing, ISSN: 1741-878X
Volume: 10, Issue: 4, Pages: 362
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ISSN: 1741-878X
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