How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach

AuthID
 P-015-JM8
2
Author(s)
Grigoriou N.
Document Type
Book Chapter
Year published
2016
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 23636165
Pages: 133
Indexing
Scopus®
Crossref®2
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85079151101
Source Identifiers
ISSN: 23636165
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