Exploring the Influence of Brand Innovation on Marketing Performance Using Signaling Framework and Resource-Based Theory (Rbt) Approach

AuthID
 P-015-JM9
3
Author(s)
Grigoriou N.
·
Sharma P.
Document Type
Book Chapter
Year published
2016
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 23636165
Pages: 813-818 (5)
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85078926041
Source Identifiers
ISSN: 23636165
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