The Role of Product Innovation in Marketing Performance: Empirical Study in Fmcg Market (An Abstract)

AuthID
 P-015-JMB
2
Author(s)
Sharma P.
Document Type
Book Chapter
Year published
2017
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 23636165
Pages: 273
Indexing
Scopus®
Crossref®1
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Publication Identifiers
Scopus: 2-s2.0-85077185599
Source Identifiers
ISSN: 23636165
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