Exploring the Role of Brand Equity and R&Amp;D as Drivers of Product Innovation and Market Performance: An Abstract

AuthID
 P-015-JMC
3
Author(s)
Sharma P.
·
Grigoriou N.
Document Type
Book Chapter
Year published
2017
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 23636165
Pages: 13
Indexing
Scopus®
Crossref®3
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Publication Identifiers
Scopus: 2-s2.0-85071326391
Source Identifiers
ISSN: 23636165
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