Publications

AuthID
P-015-JME

Author(s)

Sharma P.

Chan R.Y.K.

Ueno A.

Document Type

Article

Year published

2022

Published

in Marketing Intelligence and Planning, ISSN: 02634503

Volume: 40, Issue: 1, Pages: 121-137 (16)

Indexing

Scopus^®

Crossref^®6

Google Scholar^®

Publication Identifiers

DOI: 10.1108/mip-10-2020-0460

Scopus: 2-s2.0-85119610358

Source Identifiers

ISSN: 02634503

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