Impacts of Positive Images of Tourism Destination Exhibited in a Film or Tv Production on Its Brand Equity: the Case of Portuguese Consumers’ Perspective

AuthID
 P-015-TP1
4
Author(s)
Nunes, S
·
Alejandro del Moral Agúndez
·
Samiha Chemli
Document Type
Article
Year published
2020
Published
in Transnational Marketing Journal, ISSN: 2041-4684
Volume: 8, Issue: 2, Pages: 271-295
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ISSN: 2041-4684
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