Running Towards a Better Brand Attitude: How Gamification in Nike Run Club Can Help?

AuthID
 P-017-M51
4
Author(s)
Silva, LF
·
Document Type
Article
Year published
2025
Published
in Journal of the Knowledge Economy, ISSN: 1868-7865
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-105006591789
Source Identifiers
ISSN: 1868-7865
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