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The Impact of Social Media Marketing Efforts on Buying Intentions Within the Brewing Sector

AuthID
P-017-X3C

Author(s)

Lima, A

Cruz, M

Pacheco, J

Document Type

Article

Year published

2024

Published

in MANAGEMENT & MARKETING, ISSN: 1842-0206

Volume: 19, Issue: 4, Pages: 618-643 (26)

Indexing

Wos^®

Scopus^®

Google Scholar^®

Publication Identifiers

DOI: 10.2478/mmcks-2024-0028

Scopus: 2-s2.0-85215406524

Wos: WOS:001394314200006

Source Identifiers

ISSN: 1842-0206

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The Impact of Social Media Marketing Efforts on Buying Intentions Within the Brewing Sector

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