Understanding the Influencing Factors on Firms' Social Media Marketing Strategies Development: a Cross-Country Investigation

AuthID
 P-017-XGQ
3
Author(s)
Li, FF
·
Larimo, J
Document Type
Article
Year published
2024
Published
in INTERNATIONAL MARKETING REVIEW, ISSN: 0265-1335
Volume: 41, Issue: 6, Pages: 1487-1520 (34)
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Wos: WOS:001376822500011
Source Identifiers
ISSN: 0265-1335
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