From Reality to Virtuality: Digital Transformation on Luxury Brand Engagement and Purchase Intention in the Metaverse.

AuthID
 P-017-YTS
4
Author(s)
Mudava, I
·
Ramos, FR
·
Abreu, R
Document Type
Article
Year published
2024
Published
in INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSN: 2182-9306
Issue: 15, Pages: 92-139 (48)
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Publication Identifiers
Wos: WOS:001397806200006
Source Identifiers
ISSN: 2182-9306
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