Design-Driven Branding: A Proposal for a Methodological Model for Strategic and Creative Brand Direction and Design of the Brand Visual Identity

AuthID
 P-018-042
1
Author(s)
Document Type
Book Chapter
Year published
2025
Published
in Springer Series in Design and Innovation, ISSN: 2661-8184
Volume: 50, Pages: 261-284 (23)
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85216119165
Source Identifiers
ISSN: 2661-8184
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