Market Segmentation Methodology: Segmentation Basis and Classification Methods

AuthID
 P-004-0QH
2
Author(s)
Document Type
Article
Year published
2008
Published
in RBGN-REVISTA BRASILEIRA DE GESTAO DE NEGOCIOS, ISSN: 1806-4892
Volume: 10, Issue: 27, Pages: 132-149 (18)
Indexing
Wos®
Scopus®
Publication Identifiers
Scopus: 2-s2.0-77950552050
Wos: WOS:000261500800004
Source Identifiers
ISSN: 1806-4892
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