Understanding Virtual Influencers as Brand Endorsers: A Conceptual Framework for Evaluating the Traits of Virtual Influencers and an Agenda for Future Research

AuthID
 P-018-CNW
3
Author(s)
Fernandes, BP
·
Dias, JC
Document Type
Article
Year published
2025
Published
in Journal of Digital and Social Media Marketing, ISSN: 2050-0076
Volume: 12, Issue: 4, Pages: 393-410 (17)
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Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-86000788504
Source Identifiers
ISSN: 2050-0076
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