I (Brand) Love You: Why Consumers Fall in Love with Brands and How They Express Their Love

AuthID
 P-018-CV6
2
Author(s)
Duarte, A
·
Document Type
Book Chapter
Year published
2025
Published
in Strategic Brand Management in the Age of AI and Disruption
Pages: 259-278 (19)
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85219528396
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