Generative Ai for Growth Hacking: How Startups Use Generative Ai in Their Growth Strategies

AuthID
P-018-FHQ
5
Author(s)
Rezazadeh, A
·
Kohns, M
·
Bohnsack, R
·
António, N
·
Document Type
Article
Year published
2025
Published
in Journal of Business Research, ISSN: 0148-2963
Volume: 192, Pages: 115320
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Publication Identifiers
Scopus: 2-s2.0-105000491667
Source Identifiers
ISSN: 0148-2963
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