Analysis of the Impact of Metaverse on the Retailer's Brand Perceptions: The Example of Nike with Nikeland

AuthID
 P-018-FYH
6
Author(s)
Simões, I
·
Andrade, LRN
·
da Silva Martins, JM
·
Moreira, GD
·
Garcez, JG
Document Type
Book Chapter
Year published
2025
Published
in Cases on Metaverse and Consumer Experiences
Pages: 141-174 (33)
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-105000006464
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