The Sustainability Component of the Brand and the Purchase Intention of Gen Z: State of the Art

AuthID
 P-018-G3V
2
Author(s)
Coutinho, EMO
·
4
Editor(s)
Reis,JL;Peter,MK;Reis,LP;Bogdanovic,Z
Document Type
Proceedings Paper
Year published
2025
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 393, Pages: 169-179 (10)
Conference
International Conference on Marketing and Technologies, Icmarktech 2023, Date: 30 November 2023 through 2 December 2023, Location: Prague
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-105001321553
Source Identifiers
ISSN: 2190-3018
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