Innovation and Product Positioning: When to Add or Replace

AuthID
P-018-J1N
4
Author(s)
Balter, AG
·
Nunes, C
·
Pereira, D
·
Kort, PM
Document Type
Article
Year published
2025
Published
in OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, ISSN: 0305-0483
Volume: 136, Pages: 103327 (12)
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Publication Identifiers
Scopus: 2-s2.0-105002586696
Wos: WOS:001473939800001
Source Identifiers
ISSN: 0305-0483
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