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Examining the Prevalence and Impact of Sport Fans' Rituals: A Sensory Marketing Perspective
AuthID
P-018-M29
3
Author(s)
Hungenberg, EM
·
Slavich, MA
·
Cayolla, RR
Document Type
Article
Year published
2024
Published
in
SPORT MARKETING QUARTERLY,
ISSN: 1061-6934
Volume: 33, Issue: 4
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Wos
: WOS:001457026100001
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ISSN
: 1061-6934
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