The Impact of Message Appeal on Consumer Behavioural Engagement in the Cybersecurity Industry: the Role of Endorser Type

AuthID
 P-018-XFN
4
Author(s)
Barasnevicius, L
·
Document Type
Article in Press
Year published
2025
Published
in INFORMATION AND COMPUTER SECURITY, ISSN: 2056-4961
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-105005518012
Wos: WOS:001489257900001
Source Identifiers
ISSN: 2056-4961
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