Doctor and Celebrity Credibility: Their Dual Impact on Livestream Viewers' Trust and Service Adoption Intentions

AuthID
 P-018-XGN
4
Author(s)
Dao, HM
·
Le Bui, M
·
Hoang, D
·
Document Type
Article in Press
Year published
2025
Published
in JOURNAL OF MARKETING ANALYTICS, ISSN: 2050-3318
Volume: 13, Issue: 3, Pages: 668-696 (29)
Indexing
Wos®
Scopus®
Crossref®1
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-105005552762
Wos: WOS:001491397200001
Source Identifiers
ISSN: 2050-3318
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