When Less Is More: Content Strategies for Subscription Video on Demand

AuthID
P-019-SEC
3
Author(s)
Mamadehussene, S
·
Ferreira, P
Document Type
Article in Press
Year published
2025
Published
in MARKETING SCIENCE, ISSN: 0732-2399
Volume: 45, Issue: 1, Pages: 189-202 (14)
Indexing
Publication Identifiers
Scopus: 2-s2.0-105028598964
Wos: WOS:001540077400001
Source Identifiers
ISSN: 0732-2399
Export Publication Metadata
Marked List
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