Exploring Consumer-Brand Relationships and Organizational Behavior in the Automotive Sector: An Embryonic Study

AuthID
 P-019-YP0
4
Author(s)
Milheiro, AB
·
Sousa, BB
·
Tarnanidis, T
Document Type
Book Chapter
Year published
2025
Published
in Co-Branding Strategies for Smart Luxury Products
Pages: 315-332
Indexing
Scopus®
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Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-105018283078
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