Harnessing Artificial Intelligence for Personalized E-Commerce Strategies in International Business Expansion

AuthID
 P-019-YXQ
5
Author(s)
Veiga, PM
·
Carlos, VS
·
de Sousa, ÂL
Document Type
Book Chapter
Year published
2025
Published
in Marketing Strategies for the Internationalization of Businesses and Brands
Pages: 77-105
Indexing
Scopus®
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Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-105018048534
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