Beyond Incentives: Rethinking Internal Marketing Drivers of Commitment in the Ai-Transformed Banking Sector

AuthID
 P-01A-CNS
1
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Document Type
Article in Press
Year published
2025
Published
in INTERNATIONAL JOURNAL OF BANK MARKETING, ISSN: 0265-2323
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Wos: WOS:001596721200001
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ISSN: 0265-2323
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