Understanding the Impact of Gamification Features on User Retention: Evidence from a Mobile Payment App

AuthID
 P-01A-CPA
3
Author(s)
Neiva, R
·
Ferreira, H
·
Document Type
Article in Press
Year published
2025
Published
in INTERNATIONAL JOURNAL OF BANK MARKETING, ISSN: 0265-2323
Volume: 44, Issue: 3, Pages: 1-24 (24)
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-105020885903
Wos: WOS:001594558500001
Source Identifiers
ISSN: 0265-2323
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