A Machine Learning Decision Tree Model to Predict Consumer Purchase Behaviour: a Microeconomic View from Online Social Platforms in Iran

AuthID
 P-01A-HF7
5
Author(s)
Ebrahimi P.
·
Hassani M.N.
·
Khansari S.M.
·
Fekete-Farkas M.
Document Type
Article
Year published
2025
Published
in International Journal of Business and Globalisation, ISSN: 17533627
Volume: 40, Issue: 4, Pages: 289-302 (13)
Indexing
Scopus®
Crossref®
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Publication Identifiers
Scopus: 2-s2.0-105013101695
Source Identifiers
ISSN: 17533627
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