The Role of Digital Influencers in the Purchase Intention Process

AuthID
P-01A-VCB
4
Author(s)
Serra,, I
·
, P
·
Carvalho,, M
·
5
Editor(s)
Rocha,,A;García Peñalvo,,FJ;Gonçalves,,R;García Holgado,,A;Moreira,,F
Document Type
Proceedings Paper
Year published
2026
Published
in Lecture Notes in Networks and Systems, ISSN: 2367-3370
Volume: 1747 LNNS, Pages: 127-138
Conference
19Th Iberian Conference on Information Systems and Technologies, Cisti 2024, Date: 2024-06-25 through 2024-06-28, Location: Salamanca
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Publication Identifiers
Scopus: 2-s2.0-105027588771
Source Identifiers
ISSN: 2367-3370
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