Bridging Marketing and Operations in Omnichannel Retail

AuthID
 P-01A-ZSK
5
Author(s)
Lopez-Lopez, D
·
Gunes Corlu, C
·
Marco-Simó, JM
·
Torres-Pruñonosa, J
Document Type
Book Chapter
Year published
2026
Published
in Encyclopedia of Artificial Intelligence in Marketing
Pages: 1-13
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