Celebrity Vs Influencer Endorsements: Exploring the Effects of Credibility and Parasocial Relationships on Consumer-Based Brand Equity

AuthID
 P-01B-96Z
5
Author(s)
Venciute, D
·
Degulyte, A
·
Meneses, R
·
Auruskeviciene, V
Document Type
Article in Press
Year published
2026
Published
in ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, ISSN: 1355-5855
Pages: 1-20 (20)
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-105029650908
Wos: WOS:001681300400001
Source Identifiers
ISSN: 1355-5855
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